Thursday, September 20, 2007

A Strong Month for Google

- August appears to have been a strong month for Google(GOOG). Google “core” queries were up 1.68% M/M(as defined by comScore, this metric excludes properties like YouTube, etc.), and Google was the only major player to post M/M growth. Google’s share increased 130 bps M/M to 56.5%, tying its record high in May. Yahoo!’s(YHOO) queries declined 1.5% M/M, while its share dropped 20 bps M/M to 23.3%. Microsoft(MSFT) share dropped to 11.3%, down 100 bps M/M following an 8.9% M/M decline in queries. We believe much of the decline is due to lower Club Live usage but currently lack empirical support for this hypothesis.

Hat tip: Between the Hedges

Disclosure: Still heavy long GOOG.

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